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Abercrombie & Fitch




Abercrombie & Fitch Co. (New Albany, Ohio) has reported a 42 percent increase in net sales for the second quarter ended July 30, 2005. Same-store sales increased by 30 percent.

By division, net sales for Abercrombie & Fitch stores increased 22 percent and same-store sales increased by 26 percent; abercrombie stores net sales increased 52 percent and same-store sales increased by 57 percent; and Hollister net sales increased 82 percent and same-store sales increased by 29 percent.

“We achieved extraordinary like for like and total sales growth this quarter,” said chairman and ceo Mike Jeffries. “This success was driven by our focus on core sportswear categories such as denim and knits across all brands and our determination to be the leading aspirational casual apparel company in each of our target customer age groups. We continue to emphasize the aspirational character of our brands by increasing the quality of our product and enhancing the environment, presentation and customer experience in our stores. This has enabled us to attain significant same store sales increases at the same time that we have eliminated sales promotions and realized double-digit increases in average unit prices in Abercrombie & Fitch and abercrombie. We believe that the strategies we have put into place will enable us to continue to grow both our sales and profits in the coming months and years.”



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