Adidas, Peloton Partner for Collection

Adidas (Herzogenaurach, Germany) and Peloton Interactive Inc. (New York) are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic as people look to stay active at home during the pandemic, reports Business of Fashion.

The sportswear maker and the at-home fitness platform said the “Adidas x Peloton SS21 collection” marks the start of a collaboration between the brands. Items will be available starting March 25 on the companies’ websites and in select stores and showrooms, with prices ranging from $30 to $85, they said in a statement Thursday.

Peloton fitness instructors Robin Arzón, Ally Love and Cody Rigsby were involved in the design process for the 11-piece collection, which will feature neon hues, text graphics and “nods to a ’90s attitude,” according to the statement.

Adidas said earlier this month that it’s targeting sales growth of as much as 10 percent annually through 2025 as it focuses more on e-commerce and sustainable materials.