Connect with us


Adidas Plans to “Double Down” on U.S.

Sports markets the focus for the business




Photography: Courtesy of adidas

Adidas (Herzogenaurach, Germany) wants to grab a bigger slice of the U.S. sports market, the group’s regional chief told The Wall Street Journal. This focus comes in the aftermath of the athletic footwear and apparel brand ending its Yeezy shoe partnership with Ye, the artist formerly known as Kanye West.

“We want to double down on all of the things that are U.S.-centric, particularly around sport,” Rupert Campbell, the company’s North America president, told the Journal.

And within sports, Campbell pointed to basketball as an example where the company’s share is low. “So we believe there is an opportunity there.”



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Most Popular