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A&F Surfs Up a New Brand

Introduces West Coast-flavored concept for teens

Published

24 years ago

on

Do you think Abercrombie & Fitch can stimulate the nation's youth with a new brand spun to a fit a West Coast lifestyle?

Lower price points, and a younger (high school) target demographic, differentiates the new concept, Hollister Co., a West Coast-oriented brand, from its parent company, Abercrombie & Fitch. Based in Reynoldsburg, Ohio, A&F currently operates 258 stores.

Reportedly, Hollister Co. will open five stores by late summer.

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