Connect with us

Headlines

Allbirds Lays Off 8% of Corporate Workers

Shoemaker sheds payroll as it struggles to deliver on “disruption” hype

mm

Published

on

Allbirds’ first store in Denver opened in October 2021. Courtesy of Allbirds

Allbirds (San Francisco) last week laid off 23 employees, representing 8% of its corporate workforce, Retail Dive reports.

The cuts, according to a brand spokesperson, followed an evaluation of each department in which the company “looked for ways to streamline workflows, reduce duplicative efforts, and put past learnings and operational insights into practice.”

Allbirds, which has yet to record a profit, has struggled to live up to its “disruption” promise, the article says. To reverse its fortune, the brand is looking to brick and mortar and partnerships with other retailers.

Read more at Retail Dive.

Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Most Popular