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Amazon Breaking into Bricks and Mortar?

Reports of first location set for Seattle

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Online retailer Amazon.com Inc. plans to dip its toes into the physical world with its first physical store in its home town of Seattle, according to Reuters. The store is expected to open in coming months and will sell the company’s growing line of electronics, including the Kindle Fire tablet.

While these gadgets are already sold at other retailers, such as Target, Best Buy and Staples, analysts believe Amazon is likely looking at the potential benefits of having its own stores.

“I don't expect to see a bunch of Amazon Supercenters anytime soon, but seeing Apple's success with retail and realizing that Amazon is more than just an e-tailer now, I think it's smart for them to explore the opportunity,” Colin Sebastian, an analyst at RW Baird, told Reuters.
 

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