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Amazon’s ‘Prime Day’ Drives E-Commerce Uptick

Sales for the first 24 hours are thought to have exceeded $5.6 billion.

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Sales during just the first 24-hours of Amazon’s “Prime Day” annual event (which began this past Monday at 3 a.m. ET) are expected to exceed $5.6 billion, according to Adobe Analytics and CNBC. The first day is also thought to have driven the most online sales over the course of a 24-hour period in 2021 so far.

According to Adobe, retailers that amass more than $1 billion in revenue annually reported a 28 percent uptick in e-commerce transactions on Monday compared to the same day last year. Those bringing in $10 million in revenue also experienced a lift of 22 percent.

Jason Woosley, VP of Commerce Product and Platform at Adobe says, “The first day of Prime Day successfully accelerated spending momentum for U.S. e-commerce to new heights, in an online retail environment that is already experiencing elevated levels of growth due to the pandemic.”

Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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