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Amazon’s ‘Prime Day’ Drives E-Commerce Uptick

Sales for the first 24 hours are thought to have exceeded $5.6 billion.




Sales during just the first 24-hours of Amazon’s “Prime Day” annual event (which began this past Monday at 3 a.m. ET) are expected to exceed $5.6 billion, according to Adobe Analytics and CNBC. The first day is also thought to have driven the most online sales over the course of a 24-hour period in 2021 so far.

According to Adobe, retailers that amass more than $1 billion in revenue annually reported a 28 percent uptick in e-commerce transactions on Monday compared to the same day last year. Those bringing in $10 million in revenue also experienced a lift of 22 percent.

Jason Woosley, VP of Commerce Product and Platform at Adobe says, “The first day of Prime Day successfully accelerated spending momentum for U.S. e-commerce to new heights, in an online retail environment that is already experiencing elevated levels of growth due to the pandemic.”

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