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American Eagle Lands in Times Square

Store features interactive billboard sign that will broadcast customer images

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American Eagle Outfitters Inc. (Pittsburgh) has opened a 25,000-square-foot flagship in New York’s Times Square, at 1551 Broadway at 46th Street. The four-story location features dedicated floors for AE denim and aerie, the company’s intimates and dormwear brand, as well as exclusive fashion-forward merchandise like outerwear in faux fur and leather, sequin-embellished tops and graphic t-shirts designed by New York graffiti artists.

“We know that shopping in Times Square is a landmark event for millions of customers who come from around the globe to visit,” says Jim O’Donnell, ceo, American Eagle Outfitters. “Our goal is to offer them a retail experience unlike anything they’ve experienced before – even by Times Square standards.”

The store’s materials includes wood, brushed metal and polished concrete, as well as oversized subway tiles and custom lighting throughout. Rooms are more delineated, while elements such as 15-foot ceilings and a 13-foot video wall add visual impact.

Inspired by the location, the retailer added a customer experience called “15 Seconds of Fame,” whereby after making a purchase, customers will be invited to pose in a mini photo studio. Moments after, the customer’s photo will be projected onto the 15,000 square feet of LED screens outside the store. Content will run on the screens 18 hours a day.
 

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