ANTA Plans First U.S. Flagship, Buys Stake in PUMA

ANTA (Jinjang City, China), one of the world’s largest and fastest-growing sportswear companies, has announced two major events: the upcoming opening of its first U.S. flagship store in Beverly Hills on Feb.13th, and the purchase of a 29% stake in PUMA (Herzogenaurach, Germany), a seller of athletic and casual footwear, apparel, and accessories.

ANTA said the flagship, a 3000-square-foot space at 330 N. Beverly Drive, “will serve as the foundation for future brand expansion, athlete partnerships and consumer engagement nationwide,” but did not offer any specifics on those plans. The store will offer performance running and lifestyle footwear and, apparel, alongside immersive athlete storytelling and brand environments. (Images of the flagship were not available as of this posting.) In its home country, ANTA’s and its related brands (including Fila) has 12,000 stores; but beyond China’s borders its store count is only about 250.

“Opening our first U.S. flagship in Beverly Hills is a defining moment for ANTA,” said Samuel Tsui, CEO of ANTA Brand. “This store represents our commitment to the U.S. market and our belief that sport, culture, and performance innovation belong on the world’s biggest stages. Beverly Hills is the perfect home for that vision.”

As for its $1.8 billion stake in PUMA, ANTA said that transaction is expected to close by the end of 2026, subject to relevant regulatory approvals and customary closing conditions. The equity acquisition will be entirely financed with ANTA Sports’ internal cash resources.

Said ANTA Board Chairman Ding Shizhong: “This acquisition makes ANTA Sports the largest shareholder of PUMA and marks a major step forward in our ‘single-focus, multi-brand, globalization’ strategy. PUMA is an iconic global brand with substantial heritage. Working with PUMA, we look forward to learning from each other and joining hands to fully unlock the brand’s full potential. This will further accelerate ANTA Sports’ globalization, and help drive the next chapter of growth for the global sports markets including China – creating lasting value for both companies’ consumers and shareholders worldwide.”