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Are You Ready to “Rethink Retail” at IRDC 2021 in Denver, Sept. 21-22?

When Experience is a Game Changer: A fireside chat with Toni Roeller of Dick’s Sporting Goods




Join retail veteran Toni Roeller, SVP of In-Store Environment at Dick’s Sporting Goods (DSG), and VMSD Editor-in-Chief/Associate Publisher Jennifer Acevedo as they break down DSG’s immersive, hands-on, in-store experiences.

From climbing walls and hitting bays to two brand new concepts, the House of Sport and Public Lands, these innovative activations help engage shoppers deeply with the products they’re passionate about. See how this transformational strategy worked for DSG – and how it can work for you!

Register today for IRDC 2021 in Denver, Sept. 21-22!

Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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