Headlines

Ashley Furniture to revamp brand, stores

New image to debut by third quarter 2009

Published

16 years ago

April 29, 2009

VMSD Staff

Ashley Furniture HomeStores (Arcadia, Wis.) has hired Zimmerman Advertising, a Fort Lauderdale, Fla.-based retail branding and advertising agency, to revamp its national retail brand and store marketing.

The company’s projected media investment for 2009 is estimated at more than $50 million, with the work appearing by the third quarter of 2009. Ashley operates 400 stores nationwide.

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