Headlines

Babies R Us Shop-in-Shops Debut at Kohl’s

Two-hundred shop-in-shops will open in Kohl’s locations across the United States

Published

9 months ago

August 2, 2024

VMSD Staff

Babies R Us Shop-in-Shops Debut at Kohl’s — Photography: JILLIAN CANE/ iSTOCK

Photography: JILLIAN CANE/ iSTOCK

Babies R Us (Wayne, N.J.) is in the process of rolling out 200 shop-in-shop locations in Kohl’s (Menomonee Falls, Wis.) stores across the U.S., reports USA Today.

This past March, Kohl’s entered a partnership with Babies R Us’ parent company, WHP Global, to bring these activations to life by fall 2024.

Visitors will be able to browse “a curated assortment of trusted baby brands, including thousands of new products,” according to a company statement. Product will also be available on kohls.com.

The full list of 200 locations encompasses Kohl’s stores across the U.S., from California to Connecticut – you can view the full list on the Kohl’s corporate website here.

Related Topics:Babies “R” Us Kohl's store openings

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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