Headlines
Bakery Café Unveils Brand Refresh in NY’s Flatiron District
Tous les Jours’ latest store features new-look signage and imagery.
Tous les Jours (U.S. headquarters: Commerce, Calif.), has taken the wraps off its first new-look corporate location in the U.S., in New York. Located at 24 E. 23rd St., the 1830-square-foot café can seat up to 20 guests and bears the brand’s updated logo and new imagery.
The new café, in the Flatiron District, joins more than a dozen Tours les Jours locations in and around New York.
The exterior of Tous les Jours’ latest store. Photo: Courtesy of Tous les Jours/CJ Foodville
“New York City is one of the culinary capitals of the world, and we’re thrilled to introduce a new Tous les Jours’ location at such an iconic location,” said Chief Marketing Officer Regina Schneider. “This opening represents an important milestone and we look forward to welcoming New Yorkers with our thoughtfully crafted menu.”
AdvertisementSince its debut in the United States in 2004, Tous les Jours – its name means “every day” in French – has grown to have 100-plus stores here. (Worldwide, the chain has about 1750 locations.) The business is a unit of Seoul, Korea-based CJ Foodville.
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