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“Balmain Beach Club” Washes Ashore at Neiman Marcus

Paris-based maison offers a Riviera-inspired collection and installation




The Balmain Beach Club installation at Neiman Marcus NorthPark. Photo: Robie Robinson for Neiman Marcus

The Balmain Beach Club has temporarily landed at Neiman Marcus (Dallas). Debuting in 10 stores, online and through remote selling channels, the 14-piece collection of ready-to-wear and handbags is inspired by the French Riviera.

The collection is complemented by a full-scale installation in the retailer’s Dallas NorthPark store. From now through May 5, customers can access a sumptuous beachfront clubhouse complete with black and white striped umbrellas, lounge chairs, an ivy-covered pergola and visual details using the Balmain archive print.

“Through the distinctive creative lens of Olivier Rousteing, Balmain continues to be the pinnacle of French style with a modern perspective,” said Lana Todorovich, Neiman’s Chief Merchandising Office. “At our core, we are a relationship business and Balmain Beach Club represents the latest chapter in our longstanding history with the Maison that, time after time, has engaged and delighted our customers.”

Evoking the spirit and colors of the South of France, the collection features a summery palette of soft yellows, blues and whites with the house’s signature gold details. For this exclusive offering, Balmain surveyed its archives to reintroduce a baroque print by the Maison’s founder, Pierre Balmain. The elegant motif is translated onto diaphanous dresses, a bold canvas and leather handbag, among other pieces.

“My team and I wanted to keep this special limited-edition collection chic, light and easy for upcoming summer days and evenings,” explains Rousteing, Balmain Creative Director. “But, of course, we wanted to ensure that the connection to the house’s incredible design history remained evident for those in the know. So, we started out by riffing on some singular archival references—including Monsieur Balmain’s beloved Baroque flourishes and the signature Labyrinth motif. Then we mixed in some of the strongest themes that we’ve sent down our most recent runways, such as an array of eye-catching bright pastels and some unexpected twists on camouflage patterns. And we’ve ended up with an offering that definitely channels the distinctive modern spirit of today’s Balmain.”




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