Headlines

Banana Republic Launches BR Home

Apparel brand’s home furniture and decor will be in its stores later this month

Published

2 weeks ago

September 6, 2023

VMSD Staff

Banana Republic Launches BR Home — Photography: Courtesy of Banana Republic

Photography: Courtesy of Banana Republic

Banana Republic (San Francisco) has launched BR Home, consisting of bedroom, living room and dining room furniture, lighting and home décor. The collection debuts with a dedicated website, and will be in select U.S. stores by the end of September, including two new BR Home pop-up experiences in New York City and Los Angeles.

“At Banana Republic, we are driven by a desire for discovery and self-expression, representing a new way to outfit yourself and your home,” says Sandra Stangl, Banana Republic President and CEO. “We are committed to bringing exceptional quality, timeless design, and versatile styling to our customers as we determine how to best support their lifestyle.”

Following the home textile categories that Banana Republic launched earlier this year, the newly created collection is crafted from premium materials, such as French Oak, marble, brass, plush cotton cashmere, and organic cotton, sourced and created by skilled global artisans who specialize in the use of these elements.

Prices vary across the collection, from $150 for vases to $195 for cotton sheet sets and $1250 to $3450 for dining furniture and sofas ranging from $2650 to $4950.

Related Topics:banana republic BR Home brand extension home furnishings specialty non-apparel

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