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Banana Republic Unveils Revamped NY Flagship

Updated two-level store in SoHo offers immersive experiences

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Photo: Courtesy of Banana Republic/Gap Inc.

Banana Republic, (San Francisco) has taken the wraps off its updated New York flagship store. Located in the SoHo Cast Iron Historic District, at 552 Broadway between Prince and Spring streets, the two-story space was redesigned by a team led by NAINOA’s Architect and Interior Designer Noa Santos and Working Not Working’s Creative Advisor Jacqueline Schnabel.

“It was a special experience to collaborate with Noa Santos, Jacqueline Schnabel and the in-house Banana Republic team to curate an incredible SoHo Flagship experience that celebrates the brand’s heritage with a modern point of view through immersive experiences across fashion, art, global culture and more,” said Zac Posen, Creative Director at parent company Gap Inc.

The 17,000-square-foot store boasts luxe materials such as travertine, brass and Venetian plaster, and an array of art and artistry, including an installation by Mexico-based artist Angela Damman, known for using sustainable handmade textiles made from regenerative native plant fibers.

Throughout the store, customers will find other artworks that will be rotated seasonally in partnership with Schnabel – the first of which includes a bespoke chair, wall-hanging artwork, and hammock displayed amid lush greenery in the entry area and windows.

The store also houses the brand’s BR Home concept, which offers bedroom, living room and dining room furniture, as well as lighting and home décor.

Founded in 1978, Banana Republic has had its ups and downs over the years. It has about 350 stores, roughly half as many as it had at its peak in the middle of the last decade.

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