Food Retailing / Supermarkets

Baristas Brews Up Expansion Plans for Texas

Working with Jag Capital franchisee to open stores

Published

14 years ago

April 6, 2011

VMSD Staff

Seattle-based Baristas Coffee Co. Inc. has developed a franchise agreement with Baristas Texas, an affiliate of consulting boutique Jag Capital (San Antonio, Texas), to begin opening espresso stands in Texas.

The agreement includes opening 10 locations over the next three years with an option for 20 additional locations within the territory over the next eight years. Locations include such cities as Houston, Austin, San Antonio, San Marcos, and New Braunfels, with the first Texas location expected to open later this month.

“I have worked with Jag Capital in a number of prior businesses over the past 15 years, and I have complete confidence in their ability to provide not only the capital required for the expansion but the management acumen to deploy a solid foothold in the San Antonio and other regions in Texas” says veteran restaurant executive Thomas Metzger, Baristas coo.

Metzger, who has served as ceo/president/coo for numerous restaurants including Wolfgang Puck, Sizzler Steakhouses, Boston Market and Kenny Rogers Roasters, says he’s focusing on expanding the Baristas business model and brand throughout North America.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design