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Food Retailing / Supermarkets

BBQ, Seoul

A dash of wit and a splash of fun transform this international chain from street food to new casual dining concept.



Based on the premise of “chicken as a universal food,” BBQ decided to update its menu and asked London-based JHP to shift the dining area into a cool place to hang. Natural woods and earthy tones were chosen to support the chain's updated message of health and quality.

Project Suppliers

Retailer: Genesis Co. Ltd., Seoul; Keong Won Park, team manager; Jeong Ah Choi – Team manager

Design: JHP, London; Mark Frankland, senior retail designer; Steve Collis, managing director and strategy director; Raj Wilkinson, managing director and creative director; Patrick Volavka, head of graphic communication, Matt Stroud, senior graphic designer

Photographer: Hee Won Cho, Seoul





MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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