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Bed Bath & Beyond Bolsters Private Label Presence

The retailer launches three new own brands in an effort to regain market share

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Bed Bath & Beyond (Union, N.J.) has launched three new private label brands as part of its continuing effort to regain market share in the $180 billion home market, according to a press release. The launch brings the number of private label brands introduced in the past five months to six.

“I am pleased that we are ahead of schedule in delivering our Owned Brands plan, launching product assortments strategically sequenced to cover our core destination categories of bed, bath, kitchen & dining, indoor decor and storage & organization. Together with the Company’s first opening-price-point Owned Brand, we are helping customers unlock the magic in every room while strengthening our leadership in the home market,” Mark Tritton, President & CEO of Bed Bath & Beyond, said in a statement.

The new brands include Our Table, a modern kitchen and dining wares label with more than 1100 products; Wild Sage, a youthful collection of stylish products for the bedroom, bathroom, dining room and living spaces; and Squared Away, a new line of storage, organization and cleaning products for the home.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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