Connect with us

Videos

A Bedside Chat on Architecting Immersive Retail Experiences

Melissa Gonzalez (The Lionesque Group) explains how immersive technology can build customers’ confidence to purchase.

mm

Published

on

 

Online and physical storefronts clearly have their unique benefits: Online stores allow customers to readily learn more and dive into the details of a product, while tangible store environments possess the benefit of touch and feel that online can’t quite grasp. In her session at the 2017 International Retail Design Conference (IRDC) in New Orleans, Gonzalez shared how, with the integration of technology, customers can now have both of these assets at their fingertips. Immersive technology integration can bring a product to life right before the customers’ eyes making it easier for them to visualize and understand intricate product features, giving them more confidence to purchase.
 
For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit irdconline.com.
 

Advertisement

FEATURED VIDEO

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular