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A Bedside Chat on Architecting Immersive Retail Experiences

Melissa Gonzalez (The Lionesque Group) explains how immersive technology can build customers’ confidence to purchase.





Online and physical storefronts clearly have their unique benefits: Online stores allow customers to readily learn more and dive into the details of a product, while tangible store environments possess the benefit of touch and feel that online can’t quite grasp. In her session at the 2017 International Retail Design Conference (IRDC) in New Orleans, Gonzalez shared how, with the integration of technology, customers can now have both of these assets at their fingertips. Immersive technology integration can bring a product to life right before the customers’ eyes making it easier for them to visualize and understand intricate product features, giving them more confidence to purchase.
For information about the International Retail Design Conference (IRDC), Oct. 2-4 in Seattle, please visit



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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