Ben Sherman Expands

British menswear brand Ben Sherman (London) is expanding worldwide with plans to open locations in China.

The two new stores will be in Shanghai, reports Retail Gazette. One of the stores will be in Sogo, China’s version of London’s Oxford Street, which is considered the most influential fashion real estate in China.

“These distinct retail destinations are prime for Ben Sherman, with an influential core of loyal millennial consumers,” said Stanley Chou, Groupé GM at MRH Sparotica Groupé, overseeing Ben Sherman China.