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Benetton Opens Store in India

New Delhi store to strengthen Benetton’s presence in the Indian market

Published

13 years ago

March 25, 2011

VMSD Staff

Benetton (Villa Minelli, Italy) unveiled a new concept at Hamilton House, Connaught Place, an iconic Indian shopping destination.

The design concept marks the first-of-its-kind Benetton store in Asia and blends the brand’s innovation-driven identity with the vibrant historical elements of the Indian capital.

“Stores are an important communication platform for Benetton as it is here that we showcase the depth of our brand offering to the customers,” says Sanjeev Mohanty, ceo, Benetton India Private Limited, on the opening.

Store design elements include big metal and wooden boxes, wardrobes on castors and tables in natural shapes. Rails, shelves and hanging systems resemble large, light, sophisticated 50’s-style bookcases.

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