Bergdorf Launches Holiday Windows

Bergdorf Goodman (New York) has unveiled “Toast of the Town,” the luxury retailer’s holiday initiative for 2024. Inspired by the energy and glamour of New York, the theme comes to life in its Fifth Avenue windows, throughout the store and via its digital channels.

One of Bergdorf’s holiday windows. Credit: Ricky Zehavi Photography

This year’s holiday windows celebrate Fifth Avenue, where Bergdorf Goodman’s continued investment lends a celebratory air to the legendary thoroughfare’s 200th anniversary. In keeping with tradition, the windows were developed in-house over the last year by the luxury retailer’s design team. Each one of display’s nine windows highlights a specific aspect of the avenue’s enduring legacy.

From Marcus Garvey Park to Washington Square, the leafy havens are saluted in vivid shades of green with creatures, statues and foliage. The hustle and bustle of the city is vibrantly illuminated in the window dedicated to the instantly recognizable yellow taxicab.

Meanwhile, the famous lions of the New York Public Library are bathed in a rich red glow alongside literary iconography. Sightseeing is symbolized through various landmarks including many historic buildings and the monumental clocks that punctuate the avenue. The lineup includes a tribute to Bergdorf Goodman’s own significance on the thoroughfare, with a lavender-hued depiction of the fashion available inside.

Across the street at Goodman’s, the Men’s store, the windows share the same spirit, highlighting street signs, window shopping, walking tours and holiday parades. The fashion designers featured in the windows include Marc Jacobs, Michael Kors, Valentino, Thom Browne, Grace Ling, Prabal Gurung, and more.

Launching on Nov. 24, Bergdorf Goodman’s “Toast of the Town” film campaign spotlights the city’s energy and style originals who make it tick. Natasha Lyonne plays cab driver to an array of fashion world lights including Christopher John Rogers, Carolina Herrera’s Wes Gordon, Willy Chavarria accompanied by Dara Allen and Bergdorf Goodman’s Linda Fargo.

The retailer also partnered with illustrator Carly Kuhn to create evocative imagery through her signature drawings. Kuhn’s work will show up across various touch points, including the brand’s print book, social and online, as well as on stickers adorning shopping bags.

Photography Credit: Ricky Zehavi