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Best Buy Chief: More In-Store Shops

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Best Buy (Richfield, Minn.) ceo Hubert Joly says that it is “highly probable” the electronics chain will create more “stores-within-stores” by granting additional floor space to manufacturers. Best Buy cited recent success with Samsung Electronics after its roll-out of 1,400 Samsung Experience shops and with Windows, after the launch of 600 Windows in-store shops, according to Fortune.

Joly told shareholders at its annual meeting last week that Best Buy has been approached by several manufacturers looking to forge similar partnerships with the chain. “The customer reaction has been very positive,” Joly added.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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