Best Buy Co. Inc. (Richfield, Minn.) announced Thursday that it plans an expansion of its store-within-a-store concept, with Sony opening stores in 350 Best Buy locations and Samsung adding 500 new stores to its presence within Best Buy, the Minneapolis Star Tribune reported.
Samsung already sells phones, tablets and other small tech gear at its Samsung Experience shops within all 1000 Best Buy locations across the U.S. The 500 new dedicated Samsung areas will be separate and showcase the company's latest televisions, including its line of curved ultra-high-definition TVs.
The Sony Experience at Best Buy will feature home entertainment products, as well as audio equipment and PlayStations.
All of the new stores are expected to launch in the next month.