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Best Buy Opens Small-Format, Digital-First Store

The new concept debuted in Monroe, N.C., July 26




Courtesy of Best Buy

Best Buy (Richfield, Minn.) has opened its first small-format store, with a “digital-first” shopping experience, according to a company press release.

The store, which debuted July 26 in Monroe, N.C., is 5000 square feet, and features a curated selection of product from smartphones to headphones and small appliances. Geek Squad services are available; in-store pick-up, as well as pick-up lockers outside the store, are also on hand. Shoppers are greeted at the entrance by a 7-foot-tall digital display that details what’s new in store and how they can shop.

The small-format will carry things like large TVs, but anything much larger, or any other major appliances, will need to be ordered from a larger format store or purchased on Overall, the new concept encourages shoppers to “get advice” or select products to buy all digitally while in store.

In addition to mobile self-checkout options, shoppers can scan an item via a QR code that they want to purchase to be ready for them at the pick-up counter; there will also be a select amount of items that customers can “grab-and-go” using the Best Buy app.

Just like other full-line Best Buy stores, associates will be on hand to help as needed.


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