Specialty Apparel

Betsey Johnson, Shopify Open Three-Day Pop-Up Event

Purchases from the pop-up event will support the Elton John AIDS Foundation.

Published

3 weeks ago

March 27, 2026

VMSD Staff

Betsey Johnson, Shopify Open Three-Day Pop-Up Event — Photo: Courtesy of Betsey Johnson/Matt Hawkes

Photo: Courtesy of Betsey Johnson/Matt Hawkes

EPONYMOUSLY NAMED FASHION BRAND Betsey Johnson (New York) and e-commerce company Shopify (Ottawa, Canada) opened a three-day pop-up event on 131 Greene St. in New York.

The pop-up is designed with Johnson’s signature aesthetic of vibrant colors and eclectic patterns, taking direct inspiration from the fashion designer’s artwork. Open Friday, March 27, the event will continue until 5 p.m. on Sunday, March 29. Guests at the immersive pop-up can shop the brand’s limited capsule collection, called Art Gallery, which is displayed alongside Johnson’s original art.

One dollar from every purchase from the Art Gallery collection will go to the nonprofit organization, the Elton John AIDS Foundation.

Related Topics:betsey johnson featured new york pop-up shopify

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