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Birchbox Opens Pop-Ups Inside Walgreens

Partnership debuted in 11 Walgreens stores

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Walgreens Boots Alliance (Deerfield, Ill.) has teamed up with online beauty subscription box provider Birchbox (New York) to open pop-up stores inside 11 Walgreens stores as a part of a pilot program.

The stores are now open inside select Walgreens stores and range in size from 400 square feet to 1000 square feet. They are designed to look like mini-Birchbox stores and feature products that have become the company’s most popular offerings.

According to Business Insider, the pop-ups feature warm lighting, bright colors and framed Bircbhboxes. The section features its own separate cash register for checkout and has multiple makeup stations throughout.

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