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Visual Merchandising

Bloomingdale’s Window Displays Salute the Summer Holidays

Presentations take their inspiration from nature

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Middle photo: Courtesy of MBH Architects, Alameda, CA | Right photo:Courtesy of Set + Stage Creative, LA

Middle photo: Courtesy of MBH Architects, Alameda, CA | Right photo:Courtesy of Set + Stage Creative, LA

Bringing the Windows In-Store

THESE RECENT WINDOW and in-store rollouts for Bloomingdale’s (New York) top stores, created by Set + Stage Creative (Los Angeles), celebrate summer as well as Mother’s and Father’s Day. Father’s Day merchandise was displayed in a “Summer Escape” theme, replete with yellow florals, while wildflowers were paired with gifts for mom. Golden wheat topped off the visuals with a tantalizing evocation of nature.

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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