Blue Nile Continues Brick-and-Mortar Expansion

Online jewelry retailer Blue Nile Inc. (Seattle) is continuing its brick-and-mortar expansion with four new locations this year. The first of these new locations will be located in the Westchester Mall in White Plains, New York.

Retailing Today reports the brand’s first and only current location gives customers a hybrid shopping experience utilizing both physical and online shopping. Customers in the store are currently able to view displays and order products through store tablets.

The brand has announced that it plans to continue using this retail model in the upcoming expansion.