Headlines

Brick-and-Mortars Are Better Connected

Studies show the Internet advantage

Published

26 years ago

September 19, 2000

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A report produced by the National Retail Federation, J.C. Williams Group and BizRate.com suggests web-connected retailers are better off in the sales department.

The report, called Channel Surfing: Measuring Multi-Channel Shopping, states that 34 percent of brick-and-mortar shoppers look for and buy merchandise they previously found on the store's web site. Studies show those who surf the net before entering a store end up buying 33 percent more per year than those who don't.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design