Brochu Walker Will Soon Open Flagship in Seoul

Brochu Walker (Vernon, Calif.) will soon take the wraps off its first overseas store, in Seoul, South Korea, and also unveiled plans to open two more U.S. stores late this year, in Nashville and Austin, Texas. Slated to open July 18 in Seoul’s high-profile Gangnam District, that 7100-square-foot store will have two floors of retail space and a level dedicated to a VIP suite.

Karine Dubner, the brand’s CEO and Chief Creative Officer, said in a news release that she designed the Seoul space as a fusion between California ease and Korean heritage, resulting in a space that feels warm, personal and quietly confident.

“Seoul is one of the most influential fashion markets in Asia today,” Dubner said. “The customer is incredibly discerning – she values quiet luxury, premium materials and pieces that feel personal rather than loud. In Korea, how you dress is a form of respect, whether you’re meeting, working, or dating. That emotional relationship with apparel mirrors how we design: pieces meant to be lived in, versatile and worn with intention. Seoul isn’t just an expansion for us – it’s a conversation we’ve been wanting to have for a long time.”

Highlighting the importance of this new market to the brand, Brochu Walker announced that award-winning actress Cha Joo Young has been named as the brand’s first Korean ambassador.

Back in its home country, the two new stores opening later this year will join the brand’s existing five locales, in Atlanta; Carmel and Montecito, Calif.; Southampton, N.Y.; and Westport, Conn.