Connect with us

Headlines

Browns to Open London Flagship

The retailer will open its doors April 12 in the tony Mayfair neighborhood

mm

Published

on

Browns (London) is opening its new flagship on Mayfair’s Brook Street in the U.K. this month, and has already announced its plan to leave its current location on London’s South Molton Street. The store was originally scheduled to open in summer 2020 but was delayed due to COVID-19, reports Drapers. Browns will open its doors April 12, when non-essential retail in the U.K. is permitted to start again.

Located in the former Colefax and Fowler building, the store has been a long time coming: Its relocation and redesign was first revealed in 2019, and it was set to open to mark the brand’s 50-year anniversary.

Holli Rogers, the company’s former CEO, who was recently promoted to Chair, told WWD she wanted to the store to be a feast for fashion lovers.

She told WWD: “I think we’re going to have lots of people coming through the store for different reasons, and I actually love that. They may not even care about the clothes.”

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

Advertisement

SPONSORED VIDEO

Exclusive Webinar: Beyond Digital Signage Onto Digital Experiences - Vision Over History

Watch this exclusive webinar and join Epson on a journey to discover the ways in which the creative community is embracing projection technology and how projection is being used to transform spaces into immersive, magical and awe-inspiring experiences.

Promoted Headlines

Most Popular