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Buccellati to Open New N.Y. Store

Madison Ave. townhouse will feature brand’s largest footprint

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Jeweler Buccellati (Milan) will unveil a new store in New York this fall. Located in a five-story townhouse on Madison Ave., the 6500 square-foot space will showcase the designer’s jewelry, bridal and silver collections, watches and a VIP area spanning three floors. A fourth level will house a showroom and the top floor will host parties and events, according to Women’s Wear Daily.

Vudafieri Saverino Partners (Milan), store designers for fashion brands including Tod’s, Roger Vivier, Moschino, Emilio Pucci and Jimmy Choo is designing the space. Contemporary with a nod to the brand’s European roots, it will feature a Versailles-patterned dark oak floor, traditional damask panels, vertically striped walls in smoked molten glass and brushed oak and “superminimal” display cases on which Buccellati golden bronze capitals are mounted.  

A second larger-format store will open in Bal Harbour, Fla., according to the company. Existing stores in London, Milan, Paris and on the island of Sardinia, as well as in New York, Chicago, Aspen and Beverly Hills will also be redesigned, though not necessarily in the same style as the New York space.

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