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Building for Flavor: Rebranding Qdoba

Peter Dixon (Prophet) explains the strategy behind the Mexican grill’s competitive refresh




With more than 670 locations throughout the U.S. and Canada, Qdoba Restaurant Corp. has embarked on a strategic brand positioning project to accelerate the growth of the national chain and dominate an untapped and underserved market segment. In his session at the 2016 International Retail Design Conference (IRDC) in Montréal, Dixon and his co-presenter, restaurant design lead for Qdoba, Katie Goldman, provided an overview of the new restaurant designs and some of the vision that went into the brand work — evolving everything from the logo and the menu to the chairs in the dining room.

For more information on IRDC 2017, Sept. 5-8, in New Orleans, please visit



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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