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Carly Hagedon

Caffeine Screen

The immersive environment of Meltino Bar and Lounge




Loff, an architecture and lighting design firm (Braga, Portugal),  gives new meaning to “screened-in” with this immersive space designed for the Braga Parque Shopping Mall (Braga, Portugal). The environment houses Meltino Bar and Lounge and is enclosed by a white screen adorned with stylized cut-outs of coffee beans, allowing some light to infiltrate the space. The screen isn’t just for looks, however – it was created, in part, to identify the brand, owned by Lanhoso-torrefacção Cafés Lda. (Braga, Portugal), a coffee distribution company, as a retreat from the shopping mall’s hustle and bustle. In addition to fabricating a uniquely engaging environment, Loff strove to reinforce the coffee brand’s modern identity.



Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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