Chi-Chi’s Sets Comeback

Nearly 20 years after the last Chi-Chi’s restaurant closed, the Mexican restaurant chain is set to reappear, thanks to a new agreement with Hormel Foods, owner of the brand’s trademarks. The deal grants Michael McDermott, son of the chain’s co-founder, rights to use the Chi-Chi’s name on physical restaurant locations that are expected to open in 2025.

Founded by restaurateur Marno McDermott and former Green Bay Packers player Max McGee in 1975, the Chi-Chi’s restaurant chain grew rapidly over the next few decades, reaching more than 200 locations nationwide. However, a series of ownership changes eventually led to the eatery’s closure in 2004.

Michael McDermott, son of a Chi-Chi’s co-founder, plans to open a new generation of eateries bearing that name. Photo: Courtesy of Chi-Chi’s Restaurants LLC

The younger McDermott, who built his career in the restaurant industry with brands like Kona Grill and Rojo Mexican Grill, said he is determined to honor his family’s legacy by combining the classic Chi-Chi’s restaurant experience with modern influences.

“I still have fond memories of growing up in the Chi-Chi’s restaurants that my father built throughout their time, instilling in me the passion and determination to pursue my own career in the restaurant industry,” said Michael McDermott, founder of Chi-Chi’s Restaurants LLC (St. Louis Park, Minn.), a new company formed to revive the brand. “We have seen the impact our restaurant has had on individuals and families across the country and believe there is a strong opportunity to bring the brand back in a way that resonates with today’s consumer – an updated dining experience with the same great taste and Mexican flavor.”

McDermott did not detail the number or locales of restaurants he planned to open in the coming year.