Headlines

Chick-fil-A Opens First Daybright Restaurant

Coffee-and-breakfast concept debuts in Georgia.

Published

2 weeks ago

October 30, 2025

VMSD Staff

Chick-fil-A Opens First Daybright Restaurant — While its Red Wagon unit creates such concepts as the Daybright restaurant, parent company Chick-fil-A also continues to evolve its namesake brand's restaurants. Photo: Neal McNeil/iStock by Getty Images

While its Red Wagon unit creates such concepts as the Daybright restaurant, parent company Chick-fil-A also continues to evolve its namesake brand's restaurants. Photo: Neal McNeil/iStock by Getty Images

Red Wagon Ventures, the R&D unit of Chick-fil-A (Atlanta), has opened the first representative of its Daybright concept, report a variety of sources, including allrecipes.com. The restaurant, in Hiram, Ga. (on the western edge of the Atlanta metroplex) offers coffees, juices and smoothies, along with such breakfast fare as avocado-and-egg English muffins and blueberry doughnuts.

While photos of the store itself were not available as of this posting, the new brand’s website does offer images of some of its coffee and menu items. Also not available were any further details on what plans Red Wagon Ventures has to grow the concept.

No Chick-fil-A menu items are on offer at the restaurant.

Chick-fil-A has said Red Wagon Ventures is named for the one that company founder Truett Cathy pulled around in his first business efforts, selling Coca-Cola in his neighborhood when he was 6 years old.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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