Cinnabon to Roll Out Ice Cream Stands

Cinnabon and Carvel have unveiled plans for a chain of Cinnabon Swirl stands. The union of the two brands “draws inspiration from the ooey-gooey goodness of Cinnabon and The Original Soft Serve from Carvel to deliver a treat experience like no other,” Cinnabon parent GoTo Foods (Atlanta) said in a news release.

The first Cinnabon Swirl is scheduled to open in May, in Hillsboro, Ore. The partners say they have more than 30 locations in the concept’s development pipeline, including ones that will open later this year in Peoria, Ariz., Kennesaw, Ga., and Pasadena, Calif.

Said GoTo CEO Jim Holthouser: “This company is able to propel the success of our current portfolio of brands while also being able to instantly provide new concepts like Cinnabon Swirl with elevated resources to help drive the business. By combining the global recognition of Cinnabon with the passionate fanbase of Carvel, Cinnabon Swirl is well-positioned to become the most irresistible dessert destination in the industry.”

Signature menu items at Cinnabon Swirl will include:

• Bonini: Cinnabon Classic Roll meets Carvel vanilla soft serve in a warm-pressed treat.
• Cinnabon Swirl Sundae: Warm, center swirls of a Cinnabon Classic Roll chopped & topped with Carvel vanilla soft serve and a caramel drizzle.
• Ice cream sandwiches: Carvel soft serve ice cream swirled between two freshly baked chocolate chip cookies.
• Premium pints: Layers of Carvel soft serve swirled together with our favorite toppings.

In addition to Cinnabon, GoTo Foods’ holdings include Auntie Anne’s, Carvel, Jamba, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s.