City Sports (Boston) plans to open a flagship store in the heart of Manhattan, located at Rockefeller Center, between 5th and 6th Avenues. This will be the 16th store for City Sports, which operates a chain of specialty sports stores geared to the urban-based athlete, focusing on running, fitness and tennis as well as lifestyle apparel and footwear.

“This store represents a strong brand statement and offers a compelling shopping experience for the New York performance athlete,” says City Sports president and ceo Jeff Connor. “This brings us back to the roots of our company which were built around a simple need, providing sports footwear, apparel, and equipment for the city athlete.”

The new location will be one of the largest in the chain with over 10,000 square feet and will include an 80-foot shoe wall that wraps around part of the store and features 300 pairs of shoes.

City Sports operates 16 retail stores in metropolitan locations in Boston, Providence, New York, Washington D.C., Philadelphia, Baltimore and Atlanta.