Clarins Plans U.S. Push

Clarins Group (Paris) will soon begin opening treatment rooms inside U.S. department stores, including several in Macy’s Inc.’s Bloomingdale’s chain, The Wall Street Journal reports. That move is part of a push by the beauty brand to heighten the profile of its skin care products in the U.S., where it is mainly known for its sunscreen and self-tanning lines. “We’re famous in the U.S. for only a small part of our business,” Jonathan Zrihen, Clarins’ U.S. president, told the Journal.

Clarins’ redesigned department-store counters will feature more wood accents to highlight the natural ingredients in the company’s products, and its red brand color will become “darker, richer and deeper,” Scott Ravens, a senior manager of Clarins’ visual merchandising group, told the business newspaper.