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Carly Hagedon

Commoditized Olfaction

Try it before you buy it

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The biggest challenge of selling perfume online is that consumers can’t experience the product before it arrives at their doorstep. A new kick-start operation and online “scent boutique,” Commodity (Los Angeles), allows customers to sample its array of aromas before purchase. Via Commoditygoods.com, consumers choose from 20 original scents with primitive namesakes such as Book, Whiskey and Tea. Patrons receive a five-day sample kit, enabling experimentation with the perfume to discover their preferences. The kits guide users as to which scent should be worn on which day and are numbered for clarity. The icing on the cake? A 30 ml bottle ships for free and costs only $50.

Source: Fast Company, March 13, 2013 & Commodity, Los Angeles

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