Crafting the Digital Experience

Digital design has jumped from the drawing board to one of the must-haves in creating a store strategy that resonates with consumers. Brian Dyches, Atmospheric Design Group and VMSD Next Store columnist, and Ryan Carver, Lamour Group, share their thoughts – and some key dos and don’ts – on leveraging digital experience elements to shape your customer’s in-store journey while at 2015's International Retail Design Conference in Austin, Texas, elaborating on their session, “DDX (Digital Design Experience) as a Winning Business Strategy.” For more details about IRDC 2016, Sept. 13-15 in Montreal, visit IRDConline.com.