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Crafting the Digital Experience

Brian Dyches (Atmospheric Design Group) and Ryan Carver (Lamour Group) on formulating an effective digital strategy

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Digital design has jumped from the drawing board to one of the must-haves in creating a store strategy that resonates with consumers. Brian Dyches, Atmospheric Design Group and VMSD Next Store columnist, and Ryan Carver, Lamour Group, share their thoughts – and some key dos and don’ts – on leveraging digital experience elements to shape your customer’s in-store journey while at 2015's International Retail Design Conference in Austin, Texas, elaborating on their session, “DDX (Digital Design Experience) as a Winning Business Strategy.” For more details about IRDC 2016, Sept. 13-15 in Montreal, visit IRDConline.com.

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Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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