Craveworthy to Run Gregorys Coffee

Craveworthy Brands (South Elgin, Ill.), a multi-restaurant platform company, has become an investor and managing partner of Gregorys Coffee (New York). The deal, whose financial terms were not disclosed, also involves Branded Hospitality Kitchen Fund and Harborfield Management Co. LLC.

Founded by Gregory Zamfotis in 2006 with its first locale in Manhattan, the brand has since grown to 50-plus units. The partnership with Craveworthy and its partners is designed to propel Gregorys Coffee into a new growth phase, deal participants say.

“The human element is at the core of everything we do at Craveworthy, and Gregorys is a brand with a true heartbeat,” said Gregg Majewski, CEO and founder of Craveworthy Brands. “Gregory has built something special: a cult following, a craft product and a clear identity. Our role is to protect that, while layering in the operational firepower to grow thoughtfully.”

Said Zamfotis, who will serve as the brand’s president: “We built this family-oriented coffee brand for people who hustle hard and expect quality, without compromise. Our ‘Gregulars,’ our baristas, our roasters, our bakers, everyone is part of this story. As we embark on this new chapter of national growth, we’ll continue putting love and care into every roast, every pastry and every interaction we have in our local communities.”

Craveworthy Brands is the parent company of Shaquille O’Neal-founded Big Chicken, as well as Bd’s Mongolian Grill, Dirty Dough, Flat Top Grill, Fresh Brothers Pizza, Genghis Grill, Hot Chicken Takeover, Krafted Smashburgers, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin’ Ed’s, Sigri Indian BBQ, Soom Soom Mediterranean, taim Mediterranean Kitchen, The Budlong Southern Chicken and Wing It On!