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Create an Experience…and They Will Come

Doug Pearl (Regency Center) shares his insights into retail design from the developer’s perspective.

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Shoppers are looking for immersive, entertaining and individual experiences. At the International Retail Design Conference (IRDC) in Seattle and backed by data and firsthand experience, Doug Pearl, National VP Architecture Placemaking, Regency Center explained how to make your store more engaging for customers while staying true to your brand and recognizing the pitfalls of doing something the wrong way.

Reignite your professional passion at IRDC 2019, Sept. 30 – Oct. 2 in Boston. Please visit irdconline.com for more info.

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Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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