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Custom-Coat™ MDF and particleboard panels are finished with an ultraviolet-resistant paint system that includes two base coats, a seal coat and a topcoat. Panels are available in black, white, almond, gray, maple or oak; matched colors are available on request. (503-227-5581; Internet: www.wii.com)

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Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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