Headlines

Cyberdog to Open VR Store

This new virtual reality experience will bring the cult store directly to customers’ homes

Published

3 years ago

September 17, 2021

VMSD Staff

Cyberdog (London) has partnered with the tech company Emperia (London) to create a virtual replication of their cult Camden flagship store for London Fashion Week, according to WWD.

This new store is described as the first “24-hour virtual reality shopping experience based on a real-life shop.” Cyberdog has served as a fashion staple for rave and party culture. According to Cyberdog’s Creative Director Terry Davy, this new store aims to capture that connection their brand has to music and allows customers to experience Cyberdog from the comfort of their own homes.

Related Topics:cyberdog london fashion week

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.