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Cyberdog to Open VR Store

This new virtual reality experience will bring the cult store directly to customers’ homes

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Cyberdog (London) has partnered with the tech company Emperia (London) to create a virtual replication of their cult Camden flagship store for London Fashion Week, according to WWD.

This new store is described as the first “24-hour virtual reality shopping experience based on a real-life shop.” Cyberdog has served as a fashion staple for rave and party culture. According to Cyberdog’s Creative Director Terry Davy, this new store aims to capture that connection their brand has to music and allows customers to experience Cyberdog from the comfort of their own homes.

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