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Dash In Debuts High-Touch Customer Experience

Updated C-store concept includes a reimagined environment and indoor/outdoor seating




Photography: Courtesy of Dash In

Dash In (La Plata, Md.) is set to unveil its newest store concept in Chantilly, Va. Opening on March 31, the 5600-square-foot C-store will feature a reimagined design and new menu.

The newest Dash In sports natural wood exterior finishes, polished concrete floors and strong line of sight throughout the store. The brand’s existing open kitchen remains the center of the store experience, flanked by a beverage wall on one side featuring Dash In’s bean-to-cup coffee, a new line of beverages, and blended beverage offerings as part of Dash In’s craft beverage wall. A beer cave and wine selections are featured on the other side of the central kitchen.

Project participants says the C-store invites guests to linger, offering both in-store seating and an outdoor patio. The store complex also offers 17 fueling stations and a Splash In ECO Car Wash.

Dash In Debuts High-Touch Customer Experience

Photography: Courtesy of Dash In

“The new Dash In is a result of a five-year journey throughout which we worked together across the Wills Group to completely reimagine the store experience for our guests,” said Julian B. (Blackie) Wills, President and COO of Dash-In parent Wills Group. “This opening demonstrates our collective commitment to innovation across Dash In, with our new menu featuring a variety of items made fresh in the store and a renewed Dash In brand that debuts in Loudoun County and will continue to roll out in the coming months across the Mid-Atlantic region.”

Wills Group has nearly 300 retail locations across the Mid-Atlantic region, operating under the Dash In, Splash In ECO Car Wash and SMO Motor Fuels banners.


For more on the latest in C-store design trends, check out the soon-to-be released March/April 2023 issue of VMSD.



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