Connect with us


David’s Bridal Lives On

Court-approved sale to CION keeps almost 200 stores open




Courtesy of David’s Bridal

David’s Bridal (Conshohocken, Pa.) has been sold to CION Investment Corp. (New York), a move that will allow the chain to keep most of its stores and employees, Women’s Wear Daily reports. The no-cash transaction was approved July 14 in a Trenton, N.J., court hearing overseen by U.S. Bankruptcy Judge Christine Gravelle.

After experiencing a falloff in business during the pandemic, David’s Bridal began shopping for a buyer in February and filed for bankruptcy in April – its second trip into Chapter 11 in five years. The alliance with CION will enable David’s Bridal to keep 195 stores open and between 7000 to 10,000 employees on the payroll, WWD reports. The sale also reportedly decreased the chain’s debt from $256.9 million to roughly $50 million.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Most Popular