Developing an Immersive Store Experience

Christian Davies, executive creative director, Americas, FITCH, and Jeffery Sears, ceo, PIRCH, discuss the development of PIRCH’s unique brand narrative, a real-world example of what the future of experiential retail may hold, at the 2014 International Retail Design Conference in Miami Beach. Davies and Sears presented “PIRCH: Developing the Immersive Store Experience” at IRDC 2014. For more information, visit irdconline.com.