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Special Reports

Developing an Immersive Store Experience

Christian Davies of FITCH and Jeffery Sears of PIRCH talk about the creative and strategic decisions behind the award-winning PIRCH brand



Christian Davies, executive creative director, Americas, FITCH, and Jeffery Sears, ceo, PIRCH, discuss the development of PIRCH’s unique brand narrative, a real-world example of what the future of experiential retail may hold, at the 2014 International Retail Design Conference in Miami Beach. Davies and Sears presented “PIRCH: Developing the Immersive Store Experience” at IRDC 2014. For more information, visit



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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